Auto dealerships collect significant personal information about their customers. This can include names, addresses, phone numbers, social security numbers, and credit and financial information. The Gramm-Leach-Bliley Act Safeguards Rule requires car dealers to protect this consumer information from unauthorized access, fraud, or misuse.
Despite the sensitive nature of customer information that auto dealers must collect, many dealers do not have appropriate protections in place to prevent customer data from theft or misuse. If you’re an automotive executive, you know that in many cases dealerships keep customer files poorly secured both physically and digitally. You may not know that failing to effectively protect customer data could lead to substantial fines and penalties from the federal government.
To comply with the GLB Safeguards rule, auto dealers must implement procedures including